IOC sponsor Visa will focus its London 2012 marketing activity surrounding the Games on enhancing the profile of Britain’s Olympic athletes.
In the run up to 2012 the Games Visa will look to boost the profiles of the British team as its official presenting partner.
Colin Grannell, head of partnership marketing at Visa Europe, said: ‘The goal is to make the team famous, to make some of the individuals much higher-profile.’
Visa will also create competitions that offer the chance to meet and train with athletes in the run-up to the Games and provide tickets to its other 34 European markets.
The campaign will be rolled out digitally and through social media as well as point-of-sale activity.
(In Sport Industry Group - 17-12-2010)
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