When Betfair took on the title sponsorship of the inaugural Turbo Tennis event at the O2 in 2007, they turned to Threepipe Sport to deliver a PR campaign to leverage the sponsorship and engage with a core audience of City-based professionals and sports fans.
Threepipe Sport delivered an integrated campaign including a live brand experience, player appearances, brand partnerships, promotions and media relations, resulting in branded media
coverage with a total reach of 30,000,000 and direct interaction with over 3,000 consumers.
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