Powerade has utilised its sponsorship of the Great Brititsh Olympic team by launching Powerade Zero - the ‘offiicial fitness drink of Team GB’.
The drink has been scientifically designed to provide hydration without hardly any calories and will form part of the British Olympic Association’s hydration regime in the lead-up to London 2012.
Jessica Ennis is a Powerade ambassador and is likely to front any marketing campaign that it rolls out surrounding the product.
The product contains hardly any calories and is set to be part of Powerade’s campaign ahead of the 2012 Olympics in London.
Powerade is also the official sports drink of The FIFA World Cup, London2012, Team GB and the RFU. [In Sport Industry Group 01-10-2010]
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