The World Cup in South Africa has helped boost sales of beer by 2.9% according to the UK's Quarterly Beer Barometer released by The British Beer and Pub Association (BBPA).
More than 2.2bn pints were sold from April to June 2010 –signaling the best performance since the fourth quarter of 2008.
Beer sales were up 625m pints on the first quarter and 63m pints up on the same period in 2009.
However, since 2006, the beer market is down 1.4% and pub beer sales were down 6.3%.
Sales in supermarkets and shops rose by 13.7% in the second quarter of 2010 and year-on-year sales are also up by 4.4%.
Brigid Simmonds, BBPA chief executive, said: ‘The World Cup has certainly been a benefit to Britain’s beer sector and we can now hope that the market is starting to turn a corner.’
‘However, while there is some reason for cheer, it has to be noted that beer sales in pubs are still falling and the nation’s pubs need support.’ (02-08-2010 Sport Industry Group)
Sem comentários:
Enviar um comentário