Adidas has launched a new global marketing campaign in support of its miCoach mobile fitness application which offers specific training plans for a range of sports.
Central to the campaign is a 60-second film featuring a host of international sportsmen including World Cup winner David Villa, Andy Murray and Heptathlon World Champion Jessica Ennis.
The miCoach campaign rolls-out globally from the 6th August and includes TV, print, point of sale, PR as well as digital and social media.
The miCoach app is available to download and is a designed to help fitness.
The miCoach app syncs automatically with the website www.micoach.com which offers specific training plans for a range of sports including running, football, tennis and basketball.
Villa, Ennis and Murray appear in the film alongside NFL Superbowl winner Reggie Bush, NBA All Star Derrick Rose, rugby player Jonny Wilkinson and Olympic gold medallist and cycling World Champion Victoria Pendleton.
The campaign, created by 180 Amsterdam and its digital arm RIOT, targets the next generation of athletes across all sports.
[In Sports Industry Group 04-08-2010]
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